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        <title>Highstreet Advertising and Promotion, Inc.</title>
        <description>Highstreet Advertising was founded in 1981.  Through the years, we have developed and executed successful advertising strategies for a variety of companies, both national and local. From highly creative ad campaigns to our media familiarity of every major market in the country, we&apos;ve learned what works best. By working with traditional advertising forms and by helping pioneer non-traditional media, we can find cost-effective marketing approaches perfectly suited to the needs of any business. 

Let us put our knowledge and experience to work for you. Give us a call at 253.845.0230 or send us an e-mail at podcast@highstreetad.com</description>
        <link>http://www.highstreetad.com</link>
        <copyright>2006 Highstreet Advertising and Promotion, Inc.</copyright>
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        <lastBuildDate>Thu, 06 Jul 2006 11:56:36 -0700</lastBuildDate>
        <managingEditor>podcast@highstreetad.com</managingEditor>
        <pubDate>Thu, 06 Jul 2006 11:51:31 -0700</pubDate>
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        <itunes:author>Highstreet Advertising and Promotion, Inc.</itunes:author>
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        <itunes:owner>
    <itunes:name>Highstreet Advertising and Promotion, Inc.</itunes:name>
    <itunes:email>podcast@highstreetad.com</itunes:email>
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        <itunes:image href="http://www.highstreetad.com/images/HSA-podcast.jpg"/>
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        <item>
            <title>Direct Mail</title>
            <description>Information about the uses, benefits, and disadvantages of using direct mail to reach customers.</description>
            <link>http://www.highstreetad.com/audio/direct_mail_with_copyright.mp3</link>
            <author>podcast@highstreetad.com</author>
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            <pubDate>Thu, 06 Jul 2006 15:40:22 -0700</pubDate>
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            <itunes:author>Jeff Hochstrasser</itunes:author>
        </item>

        <item>
            <title>Cell Phones</title>
            <description>Information about the modern uses of cell phones in advertising—A great example of alternative media.</description>
            <link>http://www.highstreetad.com/audio/cell_phones_with_copyright.mp3</link>
            <author>podcast@highstreetad.com</author>
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            <pubDate>Thu, 06 Jul 2006 15:40:22 -0700</pubDate>
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            <itunes:author>Jeff Hochstrasser</itunes:author>
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            <title>Product Placement</title>
            <description>A discussion of product placement in movies and television shows. Also, explores the history of product placement over the past 80 years including the most recent development of advertising in video games.</description>
            <link>http://www.highstreetad.com/audio/product_placement_with_copyright.mp3</link>
            <author>podcast@highstreetad.com</author>
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            <pubDate>Thu, 06 Jul 2006 15:40:22 -0700</pubDate>
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            <itunes:author>Jeff Hochstrasser</itunes:author>
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